You can use the Link Builder feature to create buy links for distributing to your customers. These links can add one or more products to the shopping cart and optionally fill in things such as coupon, locale, and currency, so your customers have fewer steps to complete in order to buy your products.

To create buy links:

  1. From the Marketing menu, click Create Link. The Link Builder page appears.
  2. To specify the products that you want to sell through this link, do the following:
    1. Click Add.
    2. If needed, use the search functions to find the desired products.
    3. Select the check box of each product that you want to add, and then click Select Products.
  3. Link ID is a general-purpose option that you can use to track the usage of this buy link. If you enter a Link ID here, it will be added as a parameter at the end of your buy link. You will then be able to track the usage of this link through the Link ID report (Reports -> Link ID).
  4. If you want this link to override the default locale for the store, make your selection from the Locale list.
  5. If you want this link to override the default currency for the store, make your selection from the Currency list.
  6. If you want this link to override the default order style for the store, make your selection from the Style list.
  7. Your link can fill in a coupon discount so customers do not have to enter that information themselves. To specify a coupon, do the following:
    1. Click Set Coupon.
    2. If needed, use the search functions to find the desired coupon.
    3. Select the coupon that you want to include with this link, and then click Add.
  8. Vendors Only: If desired, you can credit one of your affiliates for sales made through this link. To specify an affiliate, click in the Affiliate field, and start typing the affiliate name. The autocomplete feature will help you find and select an affiliate.
  9. Direct to Cart is selected by default, and cannot be turned off for links that include multiple products. If you are creating a link for a single product and would like to send customers to your catalog instead of going directly to the shopping cart, you can clear the Direct to Cart check box to set that behavior.
  10. It is recommended that you preview and test buy links before sending them out to customers. Options for testing live orders and test orders are available at the bottom of the page.
  11. After you have tested your buy link, you can copy it from the Link section, and distribute the link to your customers.